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REVITALIZATION
DOWNTOWN 2010 PLAN
FORT NORFOLK
RETAIL GROWTH
BUSINESS PARKS
CHURCH ST.
UNIVERSITY DEVELOPMENT
CHESAPEAKE BAY
          The Norfolk Market lead the U.S. in Department Store increases in 2002. (ICSC)

New Investment 2003 promises to be an exciting year on the retail front

 

Downtown Norfolk's renaissance shines brightly especially in the

retail category.  The MacArthur Center, the result of a $300 million public/

private partnership with the City and Taubman Properties has

served as a catalyst for entreprenural ventures in and around the Granby Street District.  Since the mall's opening, over 60 restaurants have opened,

serving as the design standard for the region's urban storefront renewal.

Waterside Marriott Hotel and Conference Center also sold for $20 million and will undergo renovations. Mixed use development opportunities still exist

in the popular and quickly expanding Granby District.

Military Circle Mall was purchased recently for $51.5 million by Thor Equities. Thor Equities has plans to reinvest $20 million, expanding and revitalizing it and renovating the 208-room Doubletree Hotel. Walmart announced expansion plans from the existing into a 200,000 sq. ft. Supercenter. The expansion is expected to be complete by fall of 2004. Military Highway also saw construction of New Millennium Shopping Complex. The JANAF Shopping Center is home to the Walmart SuperCenter and the Montgomery Ward box is in the process of being redeveloped, interior walls have been removed and retail spaces to fit a single or multiple tenants are being marketed.

Neighborhood Commercial Corridors
Berkley/Campostella

Home to the largest concentration of shipbuilding and repair businesses in the Hampton Roads. The Berkley Shopping Center site is to be a grocery-anchored shopping center to serve this revitalized community.

Greater Downtown/Church Street/Fort Norfolk - Atlantic City
Numerous opportunities exist including mixed use.

Ghent
This upscale boutique retail districts boasts 400,000 sq. ft. of retail spaces and artsy lofts. Recent investment included renovations to properties east f Granby Street. Plans call for a new retail center on 21st Street, and at 20th and Granby.

Lafayette/Fairmont Park
This is a strategic component in the "Come Home to Norfolk" housing initiative.

Little Creek East
Revitalization of existing centers and new construction is underway in anticipation of $250 million East Beach residential development.

Five Points - Riverview
A successful revitalization effort is underway as an international theme restaurant base and the Virginia Zoological Park's new 24 million investment, Okavango Delta, and African theme exhibit.

Wards Corner
Market data indicates opportunity to increase capture rates by over $18 million annually which would support in excess of a 90,000 sq. ft. destination or neighborhood retail.
Farm Fresh Supermarkets recently invested $4 million in improvements.

Norfolk wants new residents and businesses. Through our "Come Home To Norfolk" campaign, we have identified 14 neighborhood commercial development corridors where you just might find a good fit for your family and business. Improvement programs to improve commercial areas include:

  • Tax Abatement Program
  • Small Area Aesthetic Matching Grant Program
  • Aesthetic Improvement Grant Pool
  • Pedestrian Commercial Overlay Zones Tax and Grant Benefits
  • Tax and Grant Benefits
  • Concentrated Development Zone Incentives
  • Public infrastructures, amenities, Tax Increment Financing Zones, Revolving Loan Funds

Several Norfolk sites offer full market penetration adjacent to regional destinations served by an extensive freeway network.

Neighborhood Retail Districts
  • East Little Creek Road
  • Riverview Village Corridor/35th Street Commercial Area
  • Wards Corner
  • Colley Avenue/21st Street
  • Five Points
  • Fairmont Park
  • Southside Norfolk

Facts
We spend to live well in markets of comparable size. We spend significantly more on furniture and home furnishings, 20% more than San Antonio, 15% higher than Las Vegas. Per Capita we are equal or higher than Los Angles and Pittsburgh.

We've Got Taste, We've Got Style
One-third of our population moves in or out every 5 years from the brand savvy markets of DC, Baltimore, Chicago, San Francisco and San Diego.

Baths? Books? Electronics? Linens?
Those categories have no leader representation in our Military Circle-Janaf node so, if one of those are your specialty the market is virtually yours for the taking.
A Huge Opportunity in a $600,000,000 Retail Node - Just outside of downtown is the centrally located military Circle-Janaf node. Roads have been widened and there's immediate access right off one of our major commuter roads, I-264. For big box retailers this is prime real estate.

Rich in History, Rich in Opportunity, Rich in Being Rich
One in 6 downtown workers have annual household incomes of $100,000+.