In
addition to its comprehensive grant program, the Arts Commission
manages other programs including Arts Within Reach, Technical
Assistance, and Innovator Awards.
Grants
are made to support the full season offerings of larger
arts organizations as well as projects by community arts
groups. Criteria include effective management and
community support for these programs and consideration is
given for activities that respond to the cultural needs
of Norfolk's ethnic and underserved communities.
Arts
Within Reach
showcases grantees through free performances in Norfolk
neighborhoods--from Berkley to Ocean View, from Park Place
to Five Points. The program began with an audience
of 15 in 1997, with the generous support of the Norfolk
Economic Development Authority. During the 2004-2005
season, the series presented 25 programs in six venues throughout
Norfolk, including four Saturday morning performances at
The Attucks Theatre. These performances brought the
arts to more than 3,600 audience members. In 2005-2006,
venues include the Norfolk Fitness and Wellness Center,
The Pagoda Garden, Teahouse and Gallery, and the Selden
Arcade.
Technical
Assistance is provided to grantees and includes Board Development
Training, Business Planning Seminars, Grant Writing, and
Marketing. This assistance is meant to encourage good
business practices by art organizations. The Arts
Commission also presents Innovator
Awards annually to organizations
demonstrating creative approaches to revenue enhancement
and cost containment.